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Making sure the message they take away is what you meant to say

How Sanofi Won the Roseanne Debacle

Posted on May 31, 2018May 31, 2018 by Ken Scudder

The deplorable late-night racist Twitter rampage that cost Roseanne Barr her show (I will not dignify it by providing a… Read more How Sanofi Won the Roseanne Debacle

If Sam Nunberg Were My Client

Posted on March 6, 2018 by Ken Scudder

Sam Nunberg’s two in-person interviews (on CNN and MSNBC), and his phone-in to Katy Tur, were classic counter-examples of how… Read more If Sam Nunberg Were My Client

How PR Could Have Stopped the Comey Firing

Posted on May 11, 2017May 12, 2017 by Ken Scudder

In Chapter Five of World Class Communication, “Where’s the CCO?,” Virgil Scudder & I discussed the need for a Corporate… Read more How PR Could Have Stopped the Comey Firing

Editing, editing, editing…

Posted on April 10, 2017April 10, 2017 by Ken Scudder

In yesterday’s New York Times, Public Editor Liz Spayd explained why the paper’s sports section doesn’t look like any other… Read more Editing, editing, editing…

Communicating in a “post-facts” America

Posted on January 31, 2017April 3, 2017 by Ken Scudder

For decades, I have told my clients to never lie. Never. The reasons go beyond morality. Lies are often found… Read more Communicating in a “post-facts” America

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About Ken Scudder

Ken Scudder is a communications trainer and consultant, specializing in media training, presentation training, crisis consulting, and writing and editing.

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