In the February, 2019 issue of PRSA’s Strategies & Tactics, I discuss the dangers of using the wrong story or… Read more Is Your AMAZING Story the Right One for Your Talk?
In Can a Reputation be Restored in 2019?, on O’Dwyers PR News website, I analyze whether it’s possible for someone… Read more Can You Restore Your Rep in 2019?
The July issue of O’Dwyers magazine, which celebrates the newsletter’s 50th anniversary, includes my article about how media training has changed in… Read more My O’Dwyers Magazine Article “Media Training: Then and Now”
My article “Expert Opinion: Working With Executives Who Know Too Much,” appears in the July 2018 issue of PRSA’s Strategies and… Read more My PRSA Strategies and Tactics Article: “Expert Opinion: Working With Executives Who Know Too Much”
The deplorable late-night racist Twitter rampage that cost Roseanne Barr her show (I will not dignify it by providing a… Read more How Sanofi Won the Roseanne Debacle
Sam Nunberg’s two in-person interviews (on CNN and MSNBC), and his phone-in to Katy Tur, were classic counter-examples of how… Read more If Sam Nunberg Were My Client
In Chapter Five of World Class Communication, “Where’s the CCO?,” Virgil Scudder & I discussed the need for a Corporate… Read more How PR Could Have Stopped the Comey Firing
In yesterday’s New York Times, Public Editor Liz Spayd explained why the paper’s sports section doesn’t look like any other… Read more Editing, editing, editing…
For decades, I have told my clients to never lie. Never. The reasons go beyond morality. Lies are often found… Read more Communicating in a “post-facts” America